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Privacy Policy


1.1.       Welcome to, along with its associated mobile applications, sub-domains, sites, services and tools (as                 applicable) (the “Platform”), owned by [AMPLIFY], a partnership firm incorporated under the Partnership Act, 1932 and having its                 office at [46C, 19 th Floor, Everest House, Jawaharlal Road, Kankaria Estates, Park Street Area, Kolkata, West Bengal – 700071.]                     (hereinafter referred to as the “Company” or “We” or “Us” (and derivates)).

1.2.       The Company is committed to respecting your online privacy and recognizes your need for appropriate protection and                                 management of any information you share with the Company on the Platform. This privacy policy (“Policy”) explains how the                         Company will collect, use, share and process information in relation to the services provided on the Platform.

1.3.       This Policy shall be deemed to be incorporated into the terms of use of the Platform (the “Terms”) and the cancellation and                         refund  policy and shall be read in addition to the Terms. In the event of any conflict between this Policy and the Terms, the                           interpretation placed by the Company shall be final and binding on you.

1.4.       This Policy is being framed in view of the Information Technology Act, 2000 read with Regulation 4 of the Information Technology                 (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 and Regulation 3 (1) of the               Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

1.5.       By accepting this Policy, you understand and agree to the collection, use, sharing and processing of personal information as                         described herein. If you provide the Company withpersonal information about someone else, you confirm that (a) such                                   information  is accurate and up-to-date; (b) such person is aware that you have provided their information; and (c) they consent                     to both, the disclosure and the use/processing of their information in accordance with this Policy. This Policy applies to all the                       current and  former visitors, users and others who access this Platform.

2.          SCOPE

2.1          This Policy is an electronic record in the form of an electronic contract formed under the Information Technology Act, 2000 and                     the rules made thereunder. This Policy does not require any physical, electronic, or digital signature.

2.2         By accessing or using the Platform, giving us your information, or otherwise clicking to accept this Policy, if and when prompted                  on the Platform, you undertake that you have the capacity to enter into a legally binding contract vide this Policy, which                                constitutes a legally binding document between you and the Company under the applicable law, in particular, the Indian Contract                Act, 1872. The Company will collect and process your personal and third-party data carefully, only for the purposes described in                  this Policy and only to the extent necessary as defined herein and within the scope of the applicable legal regulations. This Policy                seeks to ensure that any personal information or third-party information handled by the Company is managed in a way that is                        ethical, compliant and adheres to best industry practices.

2.3         Please read the terms and conditions of this Policy carefully, before accessing or using this Platform. By accessing or using the                      Platform including its services, you agree to the terms of this Policy. If you are accepting this Policy on behalf of another person,                  you represent and warrant that you have full authority to bind such person to these terms.

2.4         This Policy describes the types of information the Company collects, why and how the Company uses the information, with whom                the Company shares it, and the choices you can make about the Company’s use of the information. This Policy also describes the                measures the Company takes to protect the security of the information and how you can contact the Company about its privacy                  practices.

2.5         This Policy describes the Company’s current data protection policies and practices and may be amended/updated from time to                    time. The Company will notify you at least once in a year, or whenever there is a change in the Policy, by email or by posting a                      conspicuous notice on the Platform regarding its then applicable data protection policies. The Policy shall come to effect from                      the date of such update, change or modification. It is recommended that you regularly check this Policy to apprise yourself of any                updates. Your continued use of the Platform or provision of data or information thereafter will imply your unconditional                                  acceptance of such updates to this Policy.

3.          CONSENT

3.1         By mere use of the Platform, you expressly consent to the Company’s use and disclosure of your Personal Information (as defined.                below), including SPDI (as defined below) and third- party information in accordance with this Policy. If you do not agree with the                  terms of this Policy, please do not use the Platform.

3.2         In case you wish to avail any or all of the services provided by the Company on the Platform, the Company shall provide                                username  and password to you (“Login Credentials”) as set out in the Terms. You hereby explicitly agree that your use and                          access of the Login Credentials shall be governed by the Terms read with the terms of this Policy.


4.1        Personal Information is defined as any information that relates to a natural person, which, either directly or indirectly, in                                 combination with other information available or likely to be available with a body corporate, is capable of identifying such person.

4.2        Personal Information: Personal Information means any information that may be used to identify an individual, including, but not                   limited to, the first and last names, physical temporary and personal address, telephone number, date of birth, age, gender, e-mail               address, or any other contact information, financial information including bank account details, credit/debit card details or such                   other payment information. Further, Sensitive Personal Data or Information (“SPDI”) of a person includes Personal Information                     about that person relating to passwords, financial information (bank accounts, credit and debit cards or other payment                                   instruments) and physical information. The Company limits the collection of Personal Information to that which is necessary for its                 intended purpose.

4.3        Non-Personal Information: Non-personal information means information that does not specifically identify an individual, but                         includes information from you, such as your browser type, the URL of the previous websites you visited, your Internet Service                         Provider (ISP), operating system and your Internet Protocol (IP) address. The Company may gather any non- personal information                 regarding how many people visit the Platform, the pages they visit, their IP address, and the type of browser they used while                         visiting the Platform, versions, time zone settings and locations, operating systems, applications installed on your device, device                   ID, device manufacturer and type, device, connection information, screen resolution, usage statistics, default communication                       applications and other technology on the devices you use to access the Platform. Such information shall also include all such                         Personal Information collected and stored by the Company that undergoes the process of de-identification and is no more                           identifiable to you or any natural person (hereinafter referred to as “Non-Personal Information”). The Company may also collect                   Non-Personal Information that you voluntarily provide, such as information included in response to a questionnaire, or a survey                     conducted by the Company.

4.4        Usage Information: Usage Information includes without limitation all data and information collected automatically through the                     Platform (or through the third party analytics service providers), by use and access of the Platform in the nature of system                               administrative data, statistical and demographical data, and operational information and data generated by or characterizing use                 of the Platform including without limitation Non-Personal Information, cookies, Platform traffic, time spent on the Platform,                           number of visits to the Platform and other similar information and behaviour indicating the mode and manner of use of the                           Platform (hereinafter referred to as the “Usage Information”).

4.5        Personal Information, SPDI, Non-Personal Information and Usage Information hereinafter shall be referred to as “Information”.


5.1         The Company may collect Information from you when you (a) register on the Platform in accordance with the procedure set forth                  in the Terms; (b) update or change personal details in your account; (c) use the Platform for any of the services being offered                          thereon; (d) voluntarily participate in campaigns conducted by the Company on the Platform or respond to questionnaires                            published by the Company on the Platform (if any); (e) voluntarily complete a customer survey or provide feedback on any of our                  message boards or via e-mail in relation to the products and services provided on the Platform; and (f) when you carry out                              transactions on the Platform.

5.2         You hereby acknowledge and agree that all Information is provided by you to the Company voluntarily and the Information                            provided by you is not subject to any undue influence.

5.3         The Company may use cookies to monitor the Platform usage including, without limitation, toprovide useful features to simplify                  your experience when you return to the Platform, like remembering your login id, your cart details, Information, usage patterns                    and location.

5.4         You are also required to provide your credit/debit card details which may be aligned with third party payment wallets. The                            Company will use this Information only for providing services and billing. For your convenience, the Company or a Company                        authorised payment gateway saves the billing information and remembers certain details of the payment choices made by you in                the event you would like to carry out any other transaction and/or avail services on the Platform again.

5.5         The Company may also collect Non-Personal Information or Usage Information based on your browsing activity and in relation to                your use or access to the Platform like your browser type, your Internet Protocol (IP) address, your operating system, your prior                      search results etc., which may or may not be publicly accessible.

5.6         Information collected by the Company from a particular browser or device may be used with another computer or device that is                  linked to the browser or device on which such information was collected.

5.7         You may use the Platform without providing the Company any Information about yourself. However, you may not be able to                          access certain services of the Platform in case you choose to do so.


6.1         The Company uses the Information you provide to (a) manage your account; (b) fulfil your requests for the services offered on the                Platform; (c) respond to your inquiries about its offerings and the transactions carried out on the Platform; (d) provide you with                      information about services available on the Platform and offer you other services that the Company believes may be of interest to                you; (e) resolve any glitches on the Platform including addressing any technical problems; (f) improve the services on the Platform                and your experience of navigating through the Platform and carrying out transactions on the Platform and (g) manage the                            Company’s relationship with you.

6.2         The Company may use your Non-Personal Information or Usage Information for internal business purposes, such as data analysis,                research, developing new products and/or features, enhancing and improving existing products and services and identifying                        usage trends.

6.3         Subject to and in accordance with applicable laws, the Company has the right to use your Information for the purpose of                              conducting promotional/marketing related activities on the Platform, including but not limited to, using your Personal                                    Information for making posters/banners to promote the services of the Company.

6.4         When you send an email message or otherwise contact the Company through its Platform, the Company may use the Information                provided by you to respond to your communication by way of Short Message Service (SMS), email or any other communication                    channels that the Company may deem fit. The Company may also archive such Information and/or use it for future                                          communications with you to inform you regarding updates, newsletters, offers, new services and promotions.


7.1          The Company maintains your Information in electronic form on its devices and on the equipment of the Company’s employees.                   The Information is made accessible to employees, agents, or partners and third parties only on a need-to-know basis.

7.2          The Company does not rent, sell, or share Information with other people or with other non- affiliated entities, except with your                     consent, to provide services you have requested for or under the following circumstances:

7.2.1.      The Company may engage third parties to perform certain support services, who may have limited access to Information.

7.2.2.      The Company may share Information with Company’s partners, and affiliates to contact you via email, phone, or otherwise for the                 provision of services being availed by you on the Platform.

7.2.3.      In order to process your transactions, the Company may direct you to a payment gateway service provider of its own choice,                         which may have access to the Personal Information provided by you while making such payment.

7.2.4.      The Company may rent, sell, or share Non-Personal Information or Personal Information in an aggregate form after it undergoes                   the process of de-identifications and is no more identifiable to you, with any third party.

7.2.5.      The Company may share Information with government authorities in response to subpoenas, court orders, or other legal process;                 to establish or exercise legal rights; to defend against legal claims; or as otherwise required by law. This may be done in                                 response to a law enforcement agency;s request.


8.1           The Company may engage third parties to perform services and/or certain support services for the Company, including, without                  limitation, fulfilment of your service requests, software maintenance services, advertising and marketing services, web hosting                      services and such other related services which are required by the Company to provide its services efficiently. These third parties                  may have limited access to Information. If they do, this limited access is provided so that they may perform these tasks for the                      Company, and they are not authorized by the Company to otherwise use or disclose Information, except to the extent required                    by law. The Company does not make any representations concerning the privacy practices or policies or terms of use of such                        websites, nor does it control or guarantee the accuracy, integrity, or quality of the information, data, text, software, music,                              sound, photographs, graphics, videos, messages, or other materials available on such websites. The inclusion or exclusion does                  not imply any endorsement by the Company of the website, the website's provider, or the information on such website.

8.2           The Platform may contain links and interactive functionality interacting with the websites of third parties. The Company is not                        responsible for and has no liability for the functionality, actions, inactions, privacy settings, privacy policies, terms, or content of                    any such websites. Before enabling any sharing functions to communicate with any such websites or otherwise visiting any such                    websites, the Company strongly recommends that you review and understand the terms and conditions, privacy policies,                              settings, and information-sharing functions of each such third-party websites.


                 The Company may disclose and/or transfer Information to an investor, acquirer, assignee, or other successor entity in                                     connection with a sale, merger, or reorganization of all or substantially all of the equity, business or assets of the Company.


10.1           You have the right to withdraw your consent at any point, provided such withdrawal of the consent is intimated to the Company                    in writing through an email at, requesting the same. If you at any time wish to rectify your Personal                      Information, you may write to the Company as per paragraph 11 of this Policy.

10.2           Once you withdraw your consent to share the Personal Information collected by the Company, the Company shall have the                          option not to fulfil the purposes for which the said Personal Information was sought and the Company may restrict you from                          using the services on the Platform and/or the Platform itself.

10.3           If you wish to delete your account, and thereby discontinue using the services provided by the Company on the Platform, you                      may do so at any time, in accordance with the Terms. In other cases, you may discontinue using the services provided by the                        Company on the Platform bywriting to the Company at .


11.1          You shall have the right to review your Personal Information and/or SPDI (as the case may be) submitted by you on the Platform                   and to modify or delete any Personal Information and/or SPDI (as the case may be), provided by you, directly on the Platform.                       You hereby understand that any such modification or deletion may affect your ability to use the Platform. Further, it may affect                       the Company’s ability to provide its services to you.

11.2          The Company reserves the right to verify and authenticate your identity and your account Information and/or payment                                   Information in order to ensure accurate delivery of services. Access to or correction, updating or deletion of your Personal                             Information and/or SPDI (as the case may be) may be denied or limited by the Company if it would violate another person’s                           rights and/or is not otherwise permitted by applicable law.

11.3          If you need to update or correct your Personal Information that the Company may have collected to offer you personalized                           services and offers, you may send updates and corrections to the Company at citing the reason for                     such rectification of Personal Information. The Company will take all reasonable efforts to incorporate the changes within a                           reasonable period of time.


12.1          The Company shall store your Personal Information at least for such period as may be required and permitted by law or for a                         period necessary to satisfy the purpose for which the Personal Information has been collected. These periods vary depending                       on the nature of the information and your interactions with the Company.

12.2          The Company may store Non-Personal Information and Usage Information received from you till such time it requires provided                     such storage and retention is in accordance with applicable law.

12.3          You agree that you will not submit any false information or any illegal or damaging content to the Platform. The Company                             reserves the right to terminate access to or the ability to interact with the Platform in response to any concerns the Company                         may have about false, illegal, or damaging content, or for any other reason, in its sole discretion.

13           COOKIES

13.1          To enhance your experience with the Platform, many of the web pages use "cookies” and pixel tags and clear gifts on                         certain pages of the Platform or other tracking technologies to distinguish you from other users of the services and to                                     remember  your preferences on the Platform. This helps the Company to provide you with a good experience when you use the                   services on the Platform and also allows the Company to improve such services. Cookies are text files that the Company places                     in your mobile phones, tablet computer's browser to store your preferences. Cookies, by themselves, do not tell the Company                     your e-mail address or other personally identifiable information unless you choose to provide this information to the Company,                     for example, by registering on the Platform. They are designed to hold a marginal amount of data specific to a particular user                       and website and can be accessed either by the web server or the user device. However, once you choose to furnish the Platform                   with personally identifiable information, this information may be linked to the data stored in the cookie. The Company uses                           cookies to understand site usage and to improve the content and offerings on the Platform. For example, the Company may                         use  cookies to personalize your experience on the Platform (e.g., to recognize you by name when you return to the Platform),                       save your password in password-protected areas, and enable you to use shopping carts on the Platform. The Company may                         also use cookies to offer you products, programs, or services. Cookies may be placed on the Platform by third parties as well,                       the use of which the Company does not control.

13.2          Session cookies are automatically deleted from your hard drive once a session ends, and most cookies are session cookies. If                       your browser permits, you may decline the cookies, however, if you decline the cookies, you may be unable to use certain                             features on the Platform and you may be required to re-enter your password frequently. You may opt to leave the cookie turned                   on.


14.1          The Company has taken adequate measures to protect the security of Information and to ensure that your choices for its                               intended use are honoured. The Company takes robust precautions to protect your data from loss, misuse, unauthorized access                   or disclosure, alteration, or destruction.

14.2          The Company considers the confidentiality and security of your information to be of utmost importance. It therefore uses                               industry standards, and physical, technical, and administrative security measures to keep Information confidential and secure                         and the Company will not share your Information with third parties, except as otherwise provided in this Policy. Please be                               advised that, however, while the Company strives to protect Information and privacy, the Company cannot guarantee or warrant                   its absolute security when Information is transmitted over the internet into the Platform. The Company will annually evaluate this                   necessity considering your privacy and our relation while keeping the applicable legislation in mind.

14.3          Access to your online account on the Platform is via. your Login Credentials, which is password protected and this helps to                           secure your account information. You are solely responsible for maintaining the confidentiality of your Login Credentials. To                           ensure safety of your Information, you are advised against sharing your Login Credentials with anyone. If you suspect any                               unauthorized use of your account, you must immediately notify the Company. You shall be liable to indemnify the Company for                   any loss suffered by the Company due to such unauthorized use of your account.

14.4          For any loss or theft of Information, due to unauthorized access to your device through which you use the Platform or for other                     reasons solely attributable to you, the Company shall not be held liable or responsible under any circumstance whatsoever.                           Further, the Company shall not be responsible for any breach of security or for any actions of any third parties or events that are                   beyond the Company’s reasonable control including but not limited to acts of government, computer hacking, unauthorised                         access to computer data and storage device, computer crashes, breach of security and encryption, poor quality of Internet                           service or telephone service of the user, etc.


                 The Company does not intend to attract anyone under the relevant age of consent to enter into binding legal contracts under                     the laws of their respective jurisdictions. The Company does not intentionally or knowingly collect Personal Information through                   the Platform from anyone under that age. The Company encourages parents and guardians to be involved in the online                                 activities of minors to ensure that no Personal Information is collected from a minor without their prior consent. If you are using                     the Platform on behalf of someone else, you represent and warrant that you are authorised by such person to accept this Policy                   on their behalf and to consent on behalf of such person to the Company’s use of such person’s Personal Information as                                   described in this Policy.


16.1          The Company shall not be liable to you for any loss of profit, production, anticipated savings, goodwill or business                                         opportunities or any type of direct or indirect, incidental, economic, compensatory, punitive, exemplary, or consequential losses                   arising out of performance or non-performance of its obligations under this Policy.

16.2         The Company is not responsible for any actions or inactions of any third parties that receive your Information.

16.3         Notwithstanding anything contained in this Policy or elsewhere, the Company shall not be held responsible for any loss,                                damage, or misuse of your Information, if such loss, damage, or misuse is attributable to a Force Majeure Event. The term                             “Force  Majeure Event” shall mean any event that is beyond the reasonable control of the Company and shall include, without                      limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes, lockouts or industrial action of any kind, riots,                      insurrection, war, acts of government, computer hacking, civil disturbances, unauthorised access to computer data and storage                    device, computer crashes, breach of security and encryption, pandemic or national/state lockdown due to any reason and any                      other similar events not within the control of the Company and which the Company is not able to overcome.

17           OPT-OUT

                 Once you avail services on the Platform, you may receive Short Message Service (SMS) and phone calls from the Company on                       the registered mobile number and e-mails on your registered e-mail address (as applicable). These messages, e-mails and calls                     could relate to your registration, transactions that you carry out through the Platform and promotions that are undertaken by                         the  Company. You have the option to of all Company’s newsletters and other general email marketing communications by way                   of links provided at the bottom of each mailer. The Company respects your privacy and in the event that you choose to not                           receive  such mailers, the Company shall take all adequate steps to remove you from such lists. However, you will not be able to                   opt-out of receiving administrative messages, customer service responses or other transactional communications.

18           GOVERNING LAW

                 This Policy shall be governed by and interpreted and construed in accordance with the laws of India. The place of jurisdiction                       shall exclusively be in Kolkata, West Bengal. In the event of any dispute arising out of this Policy, the same shall be settled by a                     binding arbitration conducted by a sole arbitrator, appointed jointly by both parties, and governed by the Arbitration and                             Conciliation Act, 1996. The venue and seat of arbitration shall be Kolkata, West Bengal.


                 In accordance with the Information Technology Act, 2000 and Rules made thereunder, the name and contact details of the                             Grievance Officer are provided below:

                 Name: Adrian John
                 Address: 46C, 19 th Floor, Everest House, Jawaharlal Nehru Road, Kankaria Estates, Park
                 Street Area, Kolkata, West Bengal – 700071
                 Phone Number: +91-9874499818/ +91-9619711009

                 For registering your complaint, please write to the Grievance Officer at the above-mentioned email address in relation to any                       violation of the Policy or the Information Technology (Intermediaries Guidelines and Digital Media Ethics Code) Rules, 2021.                         The  Grievance Officer shall redress the complaint in accordance with the provisions of the Information Technology Act, 2000                         and Rules made thereunder.

20           CONTACT DETAILS

                 If you have any questions or concerns about this Policy, you may contact the Company at

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